In this section, you’ll find materials and resources to help you understand the scope of what a Registry Week entails and plan for each step in the process.

How to begin

  1. If you haven’t already, please take some time to read through the campaign website.
  2. Make sure you have clarity on your campaign leadership. Most communities will put together some form of leadership committee. Please see the section Building a Strong Local Team for more information on this.
  3. Recruit a project manager to oversee your Registry Week. It is nearly impossible in most communities to plan and organize a Registry Week off the corner of your desk; you will want to identify a project manager who can be dedicated to the task for 8 to 10 weeks. Please refer to the 20,000 Homes Campaign Local Team Project Manager document.
  4. Review the Registry Week Prep Checklist. Read this through carefully and note the suggested timing of different steps in the planning and implementation process
  5. Determine how you will stay on task and meet your deadlines. There are a variety of tools that can help you plan for this. Please see the following resources: Hamilton Registry Week Workplan TemplateOttawa 20K Checklist (critical path)San Diego Logistics Planning Spreadsheet.
  6. Think about your housing and advocacy objectives for the campaign. What do you want your campaign to achieve? What is your housing goal? How can you use the campaign to advance your advocacy goals (for example bring new partners to the table; encourage federal or provincial investment in housing)?
  7. We are building a movement! Movement building means reaching out to Canadians from all walks of life, getting them to care, getting their support and most importantly, getting them to take action in support of ending homelessness. Communication is an integral part of the 20,000 Homes Campaign.  The Public Relations Toolkit is designed to support your local campaign communications and community mobilization efforts before, during and after your Registry Week. The toolkit includes campaign backgrounders, suggested messaging, FAQs, a range of templates as well as some advice on media relations, social media and more.
  8. Craft key messages for your campaign. In the coming weeks you will certainly be answering a lot of questions related to your Registry Week and the 20,000 Homes Campaign. To draft your key messages we’d ask you to use the 20,000 Homes Campaign backgrounder and key messages. We have included examples of how other communities have done this with the following resources: Waterloo’s General Key Messages for Registry WeekWaterloo’s Key Messages for Why Doing a Registry WeekFAQ & key messagesRegistry Week-Fact Sheet20,000 Homes Brief.


Registry Week Prep Checklist

Download a checklist that will help you manage tasks for the weeks leading up to your Registry Week



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